How Dobernut Went from Low Traffic to Top Rankings in the UK Dog Gear Niche
Project Brief
Dobernut Company, a UK-based seller of dog training gear, faced a highly competitive market. With a range of products like leashes, harnesses, and training accessories, they struggled to stand out online. To improve their online visibility and attract more customers, they needed an effective SEO strategy. This case study covers how Dobernut enhanced their search rankings, boosted organic traffic, and increased sales through a focused SEO campaign.
Initial Challenges
Dobernut faced several key challenges:
- Low Organic Traffic: Despite offering high-quality products, their website wasn’t attracting enough visitors.
- Stiff Competition: Larger brands dominated search engine results pages (SERPs) for relevant keywords.
- Poor Keyword Targeting: The site wasn’t optimized for specific, high-intent search terms related to dog training gear.
- Weak Content Strategy: The blog and product pages lacked the depth needed to rank well for informational queries.
SEO Strategy
Keyword Research
The first step was a thorough keyword analysis. Dobernut identified long-tail keywords with high buyer intent.
Actions Taken:
- Updated product titles and meta descriptions with these targeted keywords.
- Optimized headings (H1, H2) and product descriptions to include relevant phrases naturally.
Technical SEO Improvements
Dobernut’s website needed technical optimization to rank higher in search results and improve user experience.
Actions Taken:
Page Speed Optimization
Mobile Optimization
Schema Markup
Content Strategy Overhaul
Dobernut revamped its blog and product content to provide value and improve search rankings. They focused on creating informative, engaging content to address common customer questions.
Actions Taken:
Blog Creation
Internal Linking
Link Building and PR
To increase domain authority and gain backlinks, Dobernut engaged in a digital PR campaign. They reached out to pet blogs, dog training influencers, and UK-based websites to feature their products and link back to their site.
Actions Taken:
- Secured guest posts on high-authority pet-related websites.
The Results
After 3 months of implementing the SEO strategy, Dobernut saw impressive results:
- Increased Organic Traffic
- Higher Search Rankings
- Boost in Sales
- Improved User Engagement
