Global Talent Connect Case Study

Overview

Global Talent Connect is an Australia based recruitment and talent acquisition agency focused on connecting skilled professionals with employers across industries. When we started working together, the website had strong service potential but lacked structural clarity, SEO depth, and conversion focused user experience.

Our mission was simple. Rebuild the digital foundation and turn the website into a lead generating asset.

We handled everything from UI UX redesign to technical SEO, keyword strategy, content development, internal linking, and full scale optimization.

Initial Challenges

Before our involvement, the website faced several core issues

• Outdated UI UX design with low engagement signals

• Weak site architecture with unclear service hierarchy

• Limited keyword targeting

• Thin service pages with low search intent alignment

• Poor internal linking structure

• Technical SEO gaps

• Low search visibility

• Inconsistent on page optimization

The result was low organic traffic and minimal keyword coverage in search engines.

Strategy and Execution

1. Complete UI UX Redesign

We redesigned the website with a focus on clarity, authority, and trust.

Key improvements

• Clean and modern layout

• Improved visual hierarchy

• Clear service segmentation

• Stronger call to action placement

• Better mobile responsiveness

• Reduced bounce rate through structured content blocks

The new design positioned the brand as credible and professional while improving user flow.

2. Website Architecture Fixing

We rebuilt the entire site structure to align with search intent and service categorization.

Actions taken

• Defined primary and secondary service categories

• Created silo based structure

• Built logical URL hierarchy

• Improved crawl depth

• Removed duplicate and unnecessary pages

This improved search engine crawl efficiency and helped distribute link equity more effectively.

3. Advanced Keyword Research

We performed deep keyword research based on

• Commercial intent

• Location based intent

• Industry specific recruitment queries

• Long tail high conversion keywords

• Competitor gap analysis

Instead of targeting only generic recruitment terms, we focused on niche and service specific queries that aligned with business goals.

4. Content Strategy and Writing

We rewrote and expanded service pages to match search intent.

Content improvements

• Intent driven headlines

• Clear problem solution positioning

• Industry specific keyword integration

• Trust signals

• Structured formatting for readability

• Optimized metadata

Each page was mapped to a primary keyword cluster and supporting semantic keywords.

5. Internal Linking Framework

We implemented a strategic internal linking structure.

Approach

• Contextual links between related services

• Supporting blog to service page linking

• Anchor text optimization

• Silo reinforcement

This improved topical authority and helped distribute ranking power across priority pages.

6. On Page SEO Optimization

We optimized

• Title tags

• Meta descriptions

• Header structure

• Image alt text

• Schema where relevant

• Keyword placement

• Content depth

Each page was manually reviewed to ensure it matched Google quality standards.

7. Technical SEO Fixes

We conducted a full technical audit and fixed

• Crawl errors

• Indexing inconsistencies

• Page speed bottlenecks

• Core Web Vitals improvements

• Mobile usability issues

• Sitemap optimization

• Robots configuration

This created a technically clean foundation for sustainable ranking growth.

Results After 6 Months